ABOUT THE ROLE
As a regional community specialist, you will promote positive engagement and create strong advocates for CRIF in Asia. You will be responsible for developing and executing community programming and events, driving adoption, and fostering a deep connection between CRIF and its customers. You have a strong background in community engagement and management, particularly within fintech, banking, financial institutions and/or credit information industry, and a proven track record of scaling communities.
WHAT YOU’LL DO
- Community Growth & Engagement: Develop and implement community engagement strategies to expand CRIF’s community through strategic outreach across various platforms, including social media, forums and our company website, ensuring the community remains engaged and informed.
- Voice & Culture: Shape and guide the voice of CRIF’s community, representing the values of trust, innovation and openness while fostering a positive and inclusive environment.
Advocacy Programs: Develop programs and engagement strategies to educate the community, and grow the community organically. - Content Strategy & Creation: Develop and implement a comprehensive content strategy to create engaging, high-quality content (social media posts, videos, newsletters etc) across all digital platforms (social media, website, email, etc).
- Data-driven Strategy: Track community-oriented KPIs and optimize strategies based on data, using feedback loops to inform both community initiatives and CRIF’s broader business and development goals.
- Bridge between Teams: Act as a liaison between the community, business & product development, sales, customer service and marketing teams to ensure community feedback is integrated into the product development roadmap.
- Customers Insights & Analytics: Leverage data and analytics to identify opportunities for deeper engagement, new content ideas, and community growth. Prepare regular reports on community growth, content performance, and customer insights for the leadership team.
ABOUT YOU
YOU ARE
• A Social Connector - You possess strong people skills, thrive on building meaningful and excel at starting conversations that bring together diverse perspectives. With a keen eye for details, and a passion for supporting others, you build strong, lasting connections.
• An Event Planner - You love creating exciting events and have a strong passion for planning and organising events that are engaging and memorable.
• A Skilled Communicator - You are confident and outgoing, have a good command of English and possess the ability to articulate effectively and collaboratively in a team environment.
• A Proactive Self-starter – Whether working independently or within a team, you take initiative and demonstrate excellent organisational skills. You are open to learning, adaptable and eager to take on challenges with a positive attitude.
REQUIREMENTS
- Bachelor’s degree in Communications, Marketing, Public Relations, Digital Media or equivalent practical experience.
- Proven track record, 3 – 5 years of experience, of leading and scaling community-driven initiatives and engagement programs, preferably within the fintech, banking, financial institutions and/or credit information industry.
- Strong understanding of major social media platforms, including best practices for engagement and growth.
- Familiarity with content management systems and customer relationship management (CRM) tools.
- Basic graphic design and video editing skills are a plus.
- Ability to travel when required.
